Seeing as VCV Group originally also had a physically store we made ourselves a webshop. We made the responsive webshop with Magento and started to use the facebookpage Bizarkebe. The big challenge to this webshop was the wholesalers that didn’t have any productlists, description, pictures online. This was due to the fact that the store had special unique and qualitative toys that you couldn’t find in a big shop or on any other webshop.
The products that we put on the website where all products where we wrote our own description/title and took our own pictures. As our customers are all locales we focused less on the online store and more on the physical store. I am a big fan of e-commerce but you also have to make sure that the webstore is profitable and you don’t lose too much time updating the webshop if you have a physical store to look after.