Hi there, I'm Dieter Van Caekenberghe!
My main focus is marketing but looking at marketing from a data perspective.
I've noticed that the most companies have a ton of data but no good way of looking at the data or creating conclusions of past events.
So rather soon I've tried a lot of programs and ways to make data clear and easy to understand. That's why at the moment I'm working with Power BI.
Power BI enables me to make a clear overview of often very complicated data.
Now I'm not only optimizing data visualisation for marketing purposes but I'm improving data management of the total company.
A comment I often get is 'BI' is difficult, but in the past I've trained +500 people to use Power BI and every one of them was able to use it in a short period.
Often they just need someone to support them in their first hours into BI. After that it gets really easy.
I would like to end with a quote of Nic Smith of the Microsoft BI Solutions Marketing team:
"BI (Business Intelligence) is about providing the right data at the right time to the right people so that they can take the right decisions"
And I would like to add one thing:
"BI (Business Intelligence) is about providing the right data at the right time to the right people in the right way so that they can take the right decisions"
Showing raw data or data in a good visual is an big difference.